The Psychology of Luck

Available July 2026 – pre-order now!

Is it possible to create your own luck? Korean TV producer Min Ji Yoo shares her wisdom on how luck is made, exploring the link between luck and personal success.

Praised as a book that 'brings you luck the moment you open it', this book contains lessons on how to understand – and use – the psychology of luck.

Why are successful people so obsessed with luck?
Because they want to draw things of value to them.

The average person will experience at least a couple of lucky breaks in their lives, but life's successes and failures are dependent on how well you recognize the signs of such luck.
Born into a family with a gift of intuitive foresight and raised in Korean traditions of numerology, astrology and shamanism, Min Ji Yoo has developed deep insights into how people attract luck, money and the things they value to themselves. In The Psychology of Luck, Min Ji Yoo focuses on how successful people harness their luck to attract success – and how we can too.

ISBN 9781785126604

288 pages, 216 x 135 mm